About

I work where user needs meet delivery.

My background spans product design, business analysis and product ownership — across operations software, connected wellness hardware, sports technology and retail. The common thread is turning messy needs into a clear, prioritised backlog — and making sure people actually adopt what gets built.

Hiring for a product role?

I’m open to Product Owner and Associate Product Manager roles. If you’re building a product team, I’d love to hear about it.

Let’s talk →
Abel J. George
Sustainability Journey

Rooted in a farming family.

I come from a family of farmers, where soil health, seasonal planning and resource constraints don’t forgive bad decisions. That grounding still shapes how I build products — practical over theoretical, measurable over aspirational — and it’s why sustainability work at Green Worms feels close to home.

Want the full career path — product ownership, business analysis, retail and product design? See the full journey →

Let’s talk about the role

Tell me a little about the role and the team, and I’ll get back to you.

Hiring for a product role? Let’s talk.